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office@auradigitalglobal.com +359 88 249 0689
Sofia, Bulgaria

Aura Digital Ltd

Brin.bg — Tools E-commerce Store
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Brin.bg — Tools E-commerce Store

Online store for professional tools and equipment. WordPress + WooCommerce with extensive product catalog and filters.

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About the Project

Brin.bg is an online store for professional tools and equipment, part of a group of 3 e-commerce sites for one client (alongside littlegiantladder.ro and ladderstore.eu). The store offers a wide catalog of tools with detailed descriptions, technical specifications, and photos. Built with WordPress + WooCommerce for easy product and order management by the client.

Technologies

  • WordPress + WooCommerce (e-commerce platform)
  • Custom WooCommerce theme with adapted design
  • SEO optimization for product searches on Google
  • Responsive design for mobile devices
  • Optimized product images

Features

  • Extended product catalog with categories, subcategories, and characteristic filters
  • Full checkout process with cart and multiple payment methods
  • Product search with autocomplete
  • Product variations (size, color, bundle)
  • Related products and cross-sell suggestions
  • Mobile-optimized interface for shopping on the go

What Makes It Special

Part of a strategy involving three connected e-commerce sites for one client, covering different markets and product niches — Bulgaria (brin.bg), Romania (littlegiantladder.ro), and Europe (ladderstore.eu). The unified management base enables efficient management of the entire store portfolio.

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