OptiFit — Fitness Platform with Online Store

About the Project

OptiFit is a fitness platform operating on two domains — optifit.bg and optifit.info — that combines informational content with an online store for dietary supplements. The platform offers training programs, nutrition plans, and fitness articles, while also enabling direct supplement purchases through the integrated WooCommerce store. The two domains increase SEO coverage across different searches.

Technologies

• WordPress + WooCommerce (e-commerce + content platform)
• Custom theme with fitness-oriented design
• Two domains: optifit.bg and optifit.info
• SEO optimization for fitness and supplement keywords
• Responsive design for mobile devices

Features

• Online store for dietary supplements with categories and product filters
• Training programs with instructions and video demonstrations
• Nutrition plans and calorie calculator
• Blog with fitness articles, tips, and recipes
• Product reviews and rating system
• Responsive design for access from the gym

What Makes It Special

The combination of content and e-commerce creates a funnel — visitors come for free fitness content and training programs, then convert into supplement buyers. The two-domain strategy further increases organic traffic.